New

Buy New — Guide & Tips

The "New" category in the specialist store for baby & child includes 16 current products that have been specially developed for furnishing, equipping and playing in children's and baby rooms. Whether fresh furniture, creative wall design or new toys – here you will find targeted new items that enrich everyday life with children. The articles cover the needs of newborns up to primary school age, with each product being checked for safety, functionality and child-friendly aesthetics.

When purchasing new products, you should pay attention to materials and workmanship: solvent-free paints, sturdy constructions, and easy-to-clean surfaces are particularly crucial for furniture and toys. Look for certification marks such as the "Blue Angel" or the GS mark, which confirm independent safety standards. Size and weight also play a role – a new crib or a baby walker must fit the available space and blend harmoniously with the existing decor.

Our new products are divided into five subcategories to help you find your way:

• New in the nursery – specifically for infants and toddlers, e.g., changing pads, mobiles, or night lights.
• New in the children's room – furniture and accessories for older children, such as desks or shelving systems.
• New children's furniture – beds, chairs, wardrobes, and more, which grow with the child or can be used multifunctionally.
• New wall design (wall tattoos, wallpapers, paints) and new toys (educationally valuable, sustainable) round off the range.

If you are unsure whether a product is suitable for your child, follow age recommendations and the specific areas of use. For newborns, simple, low-stimulus new items are particularly suitable, while preschoolers benefit from colorful, interactive toys. A look at the new wall design is worthwhile if you want to transform the children's room into a feel-good oasis with just a few steps.

Popular new

These three products are currently in particularly high demand – they show what buyers value: thoughtful design, emotional details, and high-quality workmanship. Each product serves a specific purpose and helps you understand the range of new items.

Maileg stuffed animal pig with comfort blanket and music box

Cuddly stuffed animal from the Danish brand Maileg, combined with a comfort blanket and integrated music box. Ideal as a first companion object for babies.

by Astrup Hobby Horse stick horse gray

Classic stick horse made of robust fabric and wood – promotes movement and role play. The understated gray fits into any children's room.

by Astrup Hobby Horse stick horse white

Elegant white variant of the stick horse – especially popular with parents who prefer a subtle, modern look. Easy to clean and durable.

The Maileg pig is often purchased as a gift for birth or baptism because it appeals to several senses at once: the gentle melody, the cuddly material, and the cute design. The two hobby horses from by Astrup are ideal movement toys for children from about 2 years old and promote balance and creativity. Particularly the white version is chosen by parents who prefer an unobtrusive color scheme in the children's room. All three products come from sustainable production and comply with EU safety standards for toys.

Frequently asked questions

Other categories

If you are looking for new items but are not yet sure whether the baby or children's room is the right area, it is worth taking a look at the neighboring specialty store categories. These offer complementary products for other areas of your child's life:

• for the table – high chairs, children's tableware, and bibs for mealtime; ideal if you want to combine the new items with a complete dining area setup.
• School-age child – Desks, school bags and learning games for children from about 6 years; a useful addition when your child outgrows the baby or toddler stage and faces new demands in everyday life.

The parent category Specialist Store offers a complete overview of all subject areas for baby, child and family. If you are looking for seasonal items (e.g. for parties or the garden), check the corresponding sibling categories – there you will also find current promotional products and proven classics.

In a nutshell

The category “New” includes 16 current articles from the brands Maileg, by Astrup and other manufacturers. It covers five sub-areas: Baby room, children’s room, furniture, wall design and toys. The products are designed for safety, durability and child-friendly aesthetics. Particularly popular are the Maileg pig with music box and the Hobby Horses by by Astrup as movement toys. Complementary categories such as “At the table” or “School-age child” help to cover needs beyond the new products. When buying, pay attention to freedom from harmful substances, age recommendations and material quality.